SELECTED ENGAGEMENTS
A selection of brands, institutions and ventures I have helped clarify, strengthen and grow.
My work spans digital strategy, communications, hospitality, tourism, philanthropy, fashion and culture.
While every project is different, the objective remains the same: to transform insight into clear, actionable strategy.
Explore work below
Alex Soros / Open Society Foundations
Since 2021, I have advised on digital strategy, content, audience response and positioning across platforms, helping translate a highly visible institutional role into a more personal and accessible public presence.
View Case Study →Lami Café & Bistro
I developed Lami from the ground up, shaping everything from the physical space and brand identity to the menu, customer experience, communications and digital strategy. Building and operating the business has allowed me to take strategy all the way from idea to execution.
View Case Study →APTN Niger
Over a three-month advisory engagement, I worked with leadership to assess the agency's digital presence and develop a clearer direction for how Niger could be presented online through destination storytelling, audience strategy and platform expansion.
Lafalaise Dion
I helped conceptualize and develop an early community platform and book club, shaping the digital direction, content strategy and Instagram approach around creating a stronger relationship between the brand and the women already connecting with its work.
View Case Study →RA Travel
I developed a digital strategy designed to make RA Travel's online presence feel as considered as the high-touch luxury service it provides, shifting the content approach from simply showing destinations to creating aspiration and relevance for its target clientele.
By Lizette Studio
I began by auditing the studio's digital presence, then continued as a strategic advisor, helping position social media as a living portfolio designed to speak directly to future commissioners, businesses and collaborators.
Ministry of Tourism of Niger
I developed an in-depth digital communications audit examining how the Minister and Ministry could connect more effectively with younger audiences through research, benchmarking, platform analysis and practical strategic recommendations.
View Case Study →Arthur C. Clarke Foundation
I supported the Foundation’s relaunch by helping define the digital infrastructure, platforms and communications systems needed to reintroduce its work to audiences online. The focus was on creating a clear, connected digital ecosystem that could support the Foundation’s renewed visibility, future programming and long-term communications.
