LAMI CAFÉ

Founder · Brand Strategy · Creative Direction
2024–Present

What happens when you become your own client?

Lami began with a question: what would a modern café in Niamey look like if it were designed around how people actually want to gather, eat and spend their time?

I built the answer from the ground up.

From renovating the space and developing its visual identity to creating the menu, drinks, customer experience, communications and digital strategy, Lami became an exercise in building a brand as an entire ecosystem rather than simply designing one.

Today, I continue to oversee its creative direction, strategy and evolution while operating the business behind it.

It is also the project that changed the way I consult: there is a difference between recommending an idea and being responsible for making it work.

MY ROLE

Founder
Brand Strategy
Creative Direction
Hospitality Concept
Menu Development
Digital Strategy
Customer Experience

ENGAGEMENT

2024–Present