LAFALAISE DION

Community Strategy · Digital Brand Development · Content Direction

2019

THE QUESTION

How do you turn attention into belonging?

Building community at the beginning of a growing brand.

At a moment when Lafalaise Dion was beginning to attract wider attention, the opportunity was not simply to grow an audience.

It was to create a stronger relationship with the women already connecting with her work.

I helped conceptualize and develop an early community platform and book club designed to create a more personal space around the brand.

My work included shaping the Instagram strategy, content direction, visual approach and the kinds of conversations and posts that could help transform passive followers into an engaged community.

The objective was to create something that felt less like another marketing channel and more like a place where culture, conversation and connection could exist alongside the brand.

MY ROLE

Community Strategy
Digital Brand Development
Content Direction
Social Media Strategy
Early Brand Positioning